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Dancing Spirits: 400 Years of Memory in Awa Odori

Held every August in Tokushima City, Awa Odori is one of Japan’s three great Bon dances. With a history spanning over 400 years, this vibrant festival continues to captivate countless people. What is it about Awa Odori that draws such enduring fascination? By tracing its history and cultural roots, we explore the secrets behind its timeless appeal.

2025.11.13

Events & Festivals

Zazen — The State of “Nothingness” Found in Stillness

Explore zazen’s essence, history, and practice, and learn how Zen’s path to “mu” differs from modern mindfulness. Practical insights for calming the mind and beginning a sitting practice.

2025.10.24

CultureJapanese Spirit

Arita Porcelain — The Art and Life Reflected in White

Arita porcelain, Japan’s first true porcelain, has flourished for over 400 years. From the refined Kakiemon style to the dignified Nabeshima ware, Arita embodies the harmony of art, craftsmanship, and daily life—the Japanese ideal of beauty in use.

2025.10.08

Craftsmanship

A Journey Through the Flavors of Home – Iwate Edition

Explore Iwate’s culinary heritage—from wanko soba, Morioka reimen, and jajamen to Maesawa beef and local mochi traditions. A compact, enticing guide to the tastes shaped by nature and tradition.

2025.10.01

Cuisine

The Wave That Shook the World — The Journey of Katsushika Hokusai

Discover the life and legacy of Katsushika Hokusai, master of The Great Wave off Kanagawa.From over 30,000 works to his influence on Western art and Impressionism, explore the endless curiosity that shaped this iconic Japanese artist.

2025.09.19

Culture

Beautiful Japanese — Words That Hold Landscapes

Discover the poetic beauty of Japanese expressions—such as "semi-shigure", "komorebi", and "yuki-gesho"—that capture landscapes, emotions, and fleeting moments in a single word.

2025.09.08

CultureJapanese Spirit